ayda yo
2025 Lucky Charm
Calendar
Illustration, Packaging Design, 2024
Born out of a design exploration in illustration and packaging, the 2025 Lucky Charm Calendar is a multi-cultural calendar blending folk and pop art with European typography. The design emphasizes vibrant elements and lucky symbols from around the world to welcome the new year with a bold spirit.
Inspired by the global tradition of calendar gifting, this desk calendar is thoughtfully designed to bring best wishes and daily positivity to its recipient all year round, with a unique lucky symbol featured each month.
Born out of a design exploration in illustration and packaging, the 2025 Lucky Charm Calendar is a multi-cultural calendar blending folk and pop art with European typography. The design emphasizes vibrant elements and lucky symbols from around the world to welcome the new year with a bold spirit.
Inspired by the global tradition of calendar gifting, this desk calendar is thoughtfully designed to bring best wishes and daily positivity to its recipient all year round, with a unique lucky symbol featured each month.
Independent Project
Weaving sophistication and playfulness, the calendar design features bold elements such as black florals and popping illustration colors to reimagine cultural art for a modern audience. It seamlessly pairs a contemporary look with a youthful aesthetic tailored specifically for teens and young adults.
The illustration on the cover package shares the same symmetrical folk-art style as the lucky charms featured on the calendar cards. By using a blind deboss for the illustration, the visual depth allows the bold typographic title to remain the primary focus.
It’s the little things that matter. Inside this calendar set, an uplifting tagline is subtly placed on the back of the packaging to create a warm, curiousity inducing moment for the recipient just before the unboxing experience begins.